Colourpop

MY ROLE: BANNER DESIGN, DIGITAL MARKETING, EMAIL DESIGN, INFOGRAPHIC DESIGN, PAID ADS, PRINT DESIGN, MOTION MEDIA, SOCIAL MEDIA MARKETING

Project Overview

COLOURPOP Cosmetics is a beauty industry powerhouse known for its trendsetting products and budget-friendly prices, aimed to revamp their digital presence. The brand sought to deepen engagement with their loyal fanbase while attracting new beauty enthusiasts. Their ever-expanding product line, with weekly launches, demanded a dynamic and visually striking digital experience.

My Role

As the Lead Designer, I partnered with the Creative Director, translating strategic concepts into captivating digital assets that amplified COLOURPOP’s brand identity across all platforms. My focus was on maintaining quality control standards for all digital assets, guaranteeing consistency and a seamless, on-brand user experience. This included designing a wide range of static and animated assets such as: web pages, banners, and display ads specifically tailored for social media and email marketing campaigns.

Web Banners

Mailers

Social Media

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ALL / HEARST / HYDRAFACIAL / COLOURPOP / IPSY / HEXAGON / OMFIT / DAILYOM / COMPASS CATALOG / COMPASS WEBSITE / GAMACHE REAL ESTATE

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