Colourpop

MY ROLE: BANNER DESIGN, DIGITAL MARKETING, EMAIL DESIGN, INFOGRAPHIC DESIGN, PAID ADS, PRINT DESIGN, MOTION MEDIA, SOCIAL MEDIA MARKETING

Project Overview

Colourpop Cosmetics is a cult-favorite beauty brand celebrated for its trend-driven products, accessible pricing, and bold digital presence. The brand aimed to revamp its online experience to deepen engagement with loyal fans while attracting new beauty enthusiasts. With weekly product launches, the challenge was to deliver a dynamic, visually cohesive digital ecosystem that kept pace with Colourpop’s rapid creative output.

My Role

As the Lead Designer, I collaborated closely with the Creative Director to translate strategic concepts into high-impact digital assets that elevated Colourpop’s brand identity across platforms. I oversaw quality control standards for all digital deliverables from the design team, ensuring every asset met the brand’s creative standards for consistency, accuracy, and messaging for a seamless, on-brand user experience.

I designed and produced a wide range of static and motion graphics including: landing pages, homepage hero banners, promotional layouts, product detail visuals, marketing campaigns, social media carousels, animated ads, influencer collaborations, email marketing, and display ads.

Each design was guided by data insights and A/B testing, ensuring visuals not only aligned with brand aesthetics but also maximized engagement and click-through rates.

Web Banners

Mailers

Social Media

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