DailyOM Media
MY ROLE: BANNER DESIGN, BRANDING & IDENTITY, CREATIVE DIRECTION, DIGITAL MARKETING, EMAIL DESIGN, INSTRUCTIONAL DESIGN, MOTION MEDIA, PAID ADS, PRESENTATION DESIGN, SOCIAL MEDIA MARKETING
Project Overview
Develop, implement, and execute digital marketing campaigns and web development projects including email marketing, social media marketing, and landing pages to create a successful and dynamic web presence for DailyOM.
Process
Social media requires a constant stream of innovative and creative content that tells the right story, to the right audience, at the right time. Understanding the culture and discourse of each platform and why some content may be successful on one platform, but not another, has been pivotal.
Deliverables
Management and production of editorial calendar and integrated marketing efforts focused on maximizing user engagement, retention, and conversion rates.
Results
Over 80% increase in Instagram followers and user engagement, resulting in over one million followers within one year.
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COMPASS Catalog
ALL / HEARST / HYDRAFACIAL / COLOURPOP / IPSY / HEXAGON / OMFIT / DAILYOM / COMPASS CATALOG / COMPASS WEBSITE / GAMACHE REAL ESTATE
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