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Hexagon
MY ROLE: BANNER DESIGN, BROCHURE DESIGN, eBOOK DESIGN, FLYER DESIGN, ILLUSTRATION DESIGN, INFOGRAPHIC DESIGN, MOTION MEDIA, PRESENTATION DESIGN, PRINT DESIGN, SOCIAL MEDIA MARKETING, TRADE SHOW DESIGN, WEB DESIGN
Project Overview
Hexagon Manufacturing Intelligence is a global leader in digital reality solutions, combining sensor, software, and autonomous technologies to power innovation across industrial, manufacturing, infrastructure, and public sectors. Their ecosystem connects data and people to drive smarter, more sustainable operations at scale.
My Role
As a Lead Designer, I drove the end-to-end visual design, UX, and marketing initiatives across multiple global campaigns. I led the design and optimization of user-centered landing pages, customer portals, and social media content, aligning each with Hexagon’s brand vision and business goals.
My responsibilities spanned user research, wireframing, prototyping, A/B testing, and the creation of a scalable design system that unified branding and accelerated production across the comany’s rapidly expanding portfolio.
Results
I designed high-impact landing pages for Hexagon’s new product lines that increased engagement and conversion rates, driving higher volumes of demo requests and brochure downloads. By clarifying value propositions and optimizing CTAs, users could immediately grasp the advantages of Hexagon’s B2B solutions, leading to measurable business growth.
When optimizing the customer portal, I focused simplifying navigation and enhancing usability. Through careful research-driven design and iterative testing, I resolved major pain points, reducing bounce rates and improving user satisfaction across all touchpoint.
I also developed a comprehensive design system that unified Hexagon’s visual language across global teams, improving design efficiency by over 30% and ensuring brand consistency during a phase of rapid expansion and multiple, major acquisitions.
Social Media
To make Hexagon’s complex technical solutions more relatable, I led the transformation of social media content into visually engaging, educational storytelling. By simplifying the technical messaging and integrating infographics and short-form videos, I drove a 32% increase in user engagement and elevated Hexagon’s position as a thought leader in industrial innovation.
Marketing Campaigns
I led the design and execution of high-impact marketing campaigns, creating eBooks, infographics, and web banners that transformed complex technical concepts into clear, visually engaging narratives.
Each asset was strategically crafted to enhance use engagement and strengthen Hexagon’s brand identity.
- eBooks delivered in-depth, data driven insights tailored for B2B audiences across multiple industries
- Infographics distilled key information into concise, digestible visuals that boosted retention and shareability.
- Web banners drove targeted traffic to key landing pages through compelling design and precise messaging alignment.
Together, these efforts amplified Hexagon’s digital presence, increased content visibility, and helped the brand connect more effectively with a broader, global audience.
eBOOK
Infographics
Banners
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